WHY THE WOLF?
The Wolf represents the alpha male, a dominant figure and leader. This is similar to how 2TRUE aims to influence the streetwear market. The Alpha Male is also extremely competitive seeing success as its only option, likewise our brand intends to implement these competitive traits, by wanting to be the best of the rest.
The Idea of The Wolf also stems from its known characteristics to be lone, implying they enjoy being isolated. However 2TRUE have interpreted this as a sign to be different, stand out from the rest and avoid following trends.
"It is much better to walk alone, in the right direction, than to follow the herd, walking in the wrong direction."